Visual Communication

Published 05 August 07 04:52 PM | adrian

It's not a new industry, being part of the advertising since day 1. But lately, Web 2.0 boom and bigger bandwith offers much more Visual Communication opportunities within the web.

What's in it for Indonesian market? Well, for starter, Indonesian web pages sucks big time in design. No question. Take a look at leading detik.com (can be found in, well, www.detik.com), there's no telling little visual aesthetics are there. Flashy ads, flash animations, and yellow over blue? That's gross. Or take a look into KapanLagi (www.kapanlagi.com), same gross. Can't Indonesian people create elegant websites?

Well, apparently some smaller and unique sites are better. Asia Blogging Network (www.asiablogging.com) is fresh and clean, although not far from the "template of a blog" feeling. CabeIjo (www.cabeijo.com) the Microsoft Expression community for Indonesia feels like a designer brand, though the printed-matter style is clearly visible.

Okay, we might not want to see the web as the hallmark of Indonesian design results. But still, nowhere else can we see good design. Indonesian TV advertisements are well known for their lack of quality, misleading, uneducative, and often repeated in one slot. The best ones came from cigarette companies and happens once in every year (the independence day marketing campaign). Printed ads are better, because this is the biggest chunk of the industry (middle-upper class reads more magazine than watch TV).

This is why I'm starting a company that do visual communication, specifically that involves with computers. Web pages, corporate presentations, application user interfaces, advertisements, packaging designs, product designs, wedding materials, you name it! We're going to create not only the best, but also the most unforgettable aesthetics you could ever imagined. We're going to create it on top of Microsoft platform; Silverlight, Expression, Vista, Office to reach the broadest audience possible without compromising quality. We will call it: Aurei (Latin translation: "gold coins") and tagged: "design redesigned".

Details coming.

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Comments

# dondy said on August 5, 2007 11:22 PM:

Wikimu.com can't also be said aesthetics

# adrian said on August 6, 2007 09:09 AM:

Exactly, that's because Wikimu.com didn't use Aurei's services. :))

# Risman Adnan Mattotorang said on August 6, 2007 09:53 AM:

Did you started your own company?

# adrian said on August 6, 2007 10:44 PM:

Yep! That's the idea. My own company, my own rules! :D

# asuhanto said on August 7, 2007 12:35 PM:

I think the first focus is on content. Google is another sample of 'focus on content and service' instead of aesthetic.

# adrian said on August 7, 2007 12:53 PM:

Google's design is bad? Now that's new!

Anyway, we're focusing on DESIGN only. Let content be anyone else's responsibility.